JAY Z Feat Justin Timberlake - Holy Grail (VIDEO)
JAY Z connects to a higher power in the second visual off his current Magna Carta…Holy Grail album. With the assistance of Justin Timberlake, the two summer tourmates ignite mass destruction around them in “Holy Grail.” Continuing his #NewRulescampaign, JAY Z debuts the Anthony Mandler-directed video through Facebook, making him the first major artist to premiere a music video through the social network’s site. Nick Grudin, head of content partnerships for Facebook, released a statement on the “Holy Grail” debut below.
“What we’re doing with Jay Z today is really exciting and we think emblematic of the evolution of music and how musicians can connect with their fans. And we think that is particularly evident in Jay Z’s approach here, which will really allow him to go direct to a massive and instant global audience. It’s something that only Facebook I think can really deliver in this way, given the scale of the audiences musicians have and the global nature of those audiences and the social dynamics of what happens when they engage on Facebook.”
The platinum-selling Magna Carta…Holy Grail is available now on iTunes.
Watch the premiere of “Holy Grail” from JAY Z and J.T. below…..
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